Cannibalization Rules
When one thing eats another
Pick a source and target, set how much of the target's volume the source steals. We compare your expected effect against the realized year-over-year change in past months.
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Category cannibalization
The source steals a share of the target's volume. Keep one rate for the whole horizon, or switch a rule to month-by-month when the effect ramps in. Setting a month carries that rate forward to the months after it, so a ramp takes two or three drags rather than twelve.
No category rules yet.